How much does it cost to build an app in 2020?

How much does an app cost to build in 2020?


Well it depends.


$5,000

$20,000

$50,000

$150,000


A quick google search and you will see a myriad of pricing ranging in the list above. While all could be “correct”, it all comes down to exactly what needs you have and what features you would like in your app.


Honest and client-oriented app development companies won’t and shouldn’t quote a price based on an initial idea given by the client. This will lead to either:


1) Unnecessary features being included in your app quote (and a much higher price tag), or

2) Critical app features that you most definitely need, being excluded from your initial price quote, where a sneaky app development company would later try to additional charge for these features down the line.


Not a fair business practice.


Instead, you should seek an app development company that has your best interests in mind, and understands that happy clients are beneficial for long-term business prospects, and happy clients refer their network, a win-win.


If you’d like a no-hassle, HONEST strategy consultation on what your needs are and what features would be required for your app, so an price estimate can be accurately built, click here to schedule a strategy call with a Florida-based project manager from the WestonDEV app development team.




Let’s walk through these basic questions to help narrow down what your needs are.


Why do you need the app?

This is the first and most important question when thinking about an app development. Who are you building this for and what problem does it solve? What will the app do that is unique and keeps users engaged? What does it provide that isn’t offered in other apps?


These are all very important considerations to have in mind. It’s vital to capitalize on your unique position in your market and add value through the app.



Can your need be solved through an SMS text messaging solution?

In some cases, especially if you are seeking to first gauge demand for an app, a text messaging system can replace the need for an app, at a much lower cost.


For example, Company A sells a product or provides a service that requires refill/follow-up over time. A text message system can be developed, where immediately after a customer purchases a product or receives a service from Company A, the customer is sent a thank you message via text. The customer can ask questions via text, and the system can programmatically respond with targeted information. Most powerfully, after X number of days, the system can be designed to follow-up with very targeted reminder texts to refill their product or schedule a follow-up service. This is just one


Another example, a nutrition professional looking to build a nutrition app may look to first experiment with a text messaging solution. Instead, potential clients/users would text a phone number, where they first fill out a nutrition survey and then be welcomed with 2-3 free trial days of a nutrition plan texted to them. The daily plan would include pictures, links to recipes and videos on how to prepare the meals. (Optional) After a free trial period, the user could be prompted to purchase a monthly subscription to continue to receive their meal plan via text.


These are just some examples of how text solutions can, in some situations, initially or permanently replace the need for an app. WestonDEV has built a variety of these text based solutions, saving clients money and providing a very convenient experience to end users.


What data do you want to collect from your customers?


An app can collect very important data, beginning from user registration fields to in-app surveys, and through to actual usage patterns in the app. It’s very important during app planning to decide what information you’d like to collect.


The most efficient and recommended way to track data is to integrate your app with a customer relationship management tool (“CRM”). For example, when a new user registers, a new lead could automatically be triggered to be setup in your CRM tool, automatically populating all relevant information, and scheduling introductory or follow-up email messages to the user.


What 3rd party data sources do you need to connect with?

If you need to pull information/data from a 3rd party source, or even an external system that you manage, . First, does that data source have an Application programming interface (“API”), to enable data to be pulled from that source? If so, while there is added work and cost , there should not be a significant barrier or increase in cost to pull information from that API. For other more in-depth 3rd party integrations, the cost to integrate can vary and need to be discussed with a developer who can review that 3rd party’s API documentation.



Do you intend to charge for features/access within the app?


For content delivered digitally within an app, both Google and Apple require you to use their in-app purchase systems which they control. This is a much more convenient payment process for the user, but comes at a steep cost of 30% of all revenue. Yes, 30%. Apple and Google have a stronghold on their app stores and use it to charge such high percentages. Depending on your use case, you can workaround that 30% fee by first sending customers to pay for content on a website, which then gives their account access to access any premium features that they paid for on the website. The WestonDEV team is well versed in App Store requirements, ensuring compliance while also looking to maximize revenue, and ultimately your return on investment.



Feel free to click here to schedule a strategy call with a Florida-based project manager from the WestonDEV app development team, or email info@WestonDEV.co if more convenient.